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Getting Started with IQ Mail: Integrations with Shopify, Klaviyo, and Custom Webhooks ​

Case Studies and Use Cases ​

IQ Mail offers flexible and automated solutions for direct mail campaigns. Below are examples of how customers are leveraging IQ Mail to achieve marketing success. Additionally, IQ Mail integrates seamlessly with NaviStone’s Retargeting Postcards, allowing you to build more robust, data-driven marketing strategies.

Abandoned Cart Recovery ​

  • Objective: Target customers who abandoned their carts and are unsubscribed from email/SMS.
  • Flow Setup: Use the "Abandoned Cart" metric as the trigger. Add a condition to filter customers unsubscribed from email and SMS.
  • Outcome: Re-engage customers through postcards, driving conversions.
  • With Retargeting Postcards: Combine IQ Mail with Retargeting Postcards to reach both high-quality prospects and known customers. Use retargeting to bring prospects to your site, then deploy IQ Mail to nurture those who provide contact details.

Churn Risk Mitigation ​

  • Objective: Retain customers identified as at-risk of churn.
  • Flow Setup: Trigger the flow when a customer enters a "Churn Risk" segment. Send postcards with personalized retention offers.
  • Outcome: Reduce churn by engaging customers before they leave.
  • With Retargeting Postcards: Use Retargeting Postcards to target anonymous visitors who exhibit behavior similar to at-risk customers. This allows you to broaden your reach by addressing churn trends on a larger scale while IQ Mail focuses on retaining your known customer base.

Nurture Campaigns for First-Time Buyers ​

  • Objective: Encourage first-time buyers to make a second purchase within 30 days.
  • Flow Setup: Use the "First Purchase" metric as the trigger and target customers who haven't purchased again within the set timeframe.
  • Outcome: Increase customer lifetime value by converting them into repeat buyers.
  • With Retargeting Postcards: Drive more first-time buyers by integrating Retargeting Postcards to bring new prospects to your site. Use IQ Mail to ensure these buyers are nurtured effectively after their initial purchase.

Combining IQ Mail and Retargeting Postcards allows for a comprehensive approach to customer engagement. While IQ Mail focuses on known contacts, Retargeting Postcards help you expand your reach to high-quality anonymous site visitors. Together, they provide a seamless pathway from prospect to loyal customer.

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